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The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald’s common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD.
McDonald’s sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream.. McDonald’s is led by CEO Jim Skinner whose base pay was over $10 million in 2006. The firm’s major competitors are Wendy’s, Burger King, and
...
... menu to keep up with competition.(Asian & Latin American items) Product Development (W1,T1).
2. Redesign the website to make it more user friendly and to compete better with competition, Product Development (W9, T1).
3. Increase sales promotions and advertising expenditures in key markets, Market Penetration (W1, W3, T1,T3, T4).
McDonalds Strategic Audit
Detailed McDonalds Strategic Audit
Details
| language |  | english |
| wordcount |  | 1825 (cca 5 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 4 |
Table of contents
1 Abstract 3
2 Proposed Vision Statement 3
3 Proposed Mission Statement 3
4 External Audit 4
4.1 Opportunities 4
4.2 Threats 4
4.3 CPM – Competitive Profile Matrix 5
4.4 External Factor Evaluation (EFE) Matrix 5-6
5 Internal Audit 7
5.1 Strengths 7
5.2 Weaknesses 7
6 Internal Factor Evaluation (IFE) Matrix 8
7 SWOT Strategies 9
8 SPACE Matrix 10
9 Grand Strategy Matrix 11
Preview of the essay: McDonalds Strategic Audit
1. Case AbstractThe case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald’s common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD.
McDonald’s sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream.. McDonald’s is led by CEO Jim Skinner whose base pay was over $10 million in 2006. The firm’s major competitors are Wendy’s, Burger King, and
...
... menu to keep up with competition.(Asian & Latin American items) Product Development (W1,T1).
2. Redesign the website to make it more user friendly and to compete better with competition, Product Development (W9, T1).
3. Increase sales promotions and advertising expenditures in key markets, Market Penetration (W1, W3, T1,T3, T4).
Essay is in categories
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Economics
/Management
/Strategic Management
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Economics
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Economics
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