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Strategy for introducing new banking product: Smart Account

This work is strategy plan for introducing new imaginary banking product, the Smart Share Account. It includes all important parts, such as SWOT analysis, Environmental analysis, Marketing strategy, etc.

Details

language		english
wordcount		1425 (cca 4 pages)
contextual quality		N/A
language level		N/A
price		free
sources		1

Table of contents

1. Introduction
2. Environmental Analysis
  2.1 Competitive forces
  2.2 Economical forces
  2.3 Technological forces
  2.4 Political forces
3. SWOT Analysis
4. Marketing strategies
5. Marketing implementation
6. Evaluation & Control

Preview of the essay: Strategy for introducing new banking product: Smart Account

Introduction: This draft is made for Raiffeisen Bank located in the Czech Republic. Other locations are not taken into consideration. Increase in offering of mixed financial products by our direct competitors, together with increasing use of these products by our existing and potential customers, make a steadily pressure to offer more of these products in our portfolio to fulfill our goal; ...
... Real time allocation of risk of our portfolio with setup automatic levels for selling, keeping or buying. Real time allocation of all funds Every day reporting to product managers Once a week reporting to branch managers Quarterly reports to top management Monthly comparison of actual performance to the planed objectives

Essay is in categories

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Finance

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Banking

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Economics

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Marketing

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