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... Kodak should also focus on services. It should study the customer process and try to find where they can bring the value innovation. Make good use of IT & CRM systems for same.
• Find new channels of distribution e.g. Vending machines
In any case, it is important that Kodak makes sure that any action it takes
• Don’t destroy anything before creating anything new
• Create better future real options, have long-term competitive advantages.
Kodak - New Product Launch
This essay is a complete research on the launch of the new product - Kodak Funtime photo film. Includes schemes and calculations.
Details
| language |  | english |
| wordcount |  | 2232 (cca 6 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 0 |
Table of contents
1. Executive summary.
2. US photo film market landscape.
3. Analyses of reasons for Kodak\'s market share loss.
4. Fate of Kodak\'s market share if it maintained the status quo.
5. Kodak\'s objectives.
6. Evaluation of Funtime proposal as a concept.
7. Implementation of Funtime proposal.
8. General recommendations in current market scenario.
Preview of the essay: Kodak - New Product Launch
Strategic Brand Management Kodak Funtime Film Case Analysis Executive summary This case is being analysed on basis of Kodak’s business situation in 1993. The facts, as stipulated in the case study, are the basis of analysis and answers to questions. In addition, combination of some tools and insights gained so far from the EMBA program and personal/professional experiences have been applied. Market landscape has been described in the beginning, followed by answering the questions. Some general recommendations have also been mentioned. US Photofilm Market landscape (1993) Kodak, Fuji, Agfa and 3M are ...... Kodak should also focus on services. It should study the customer process and try to find where they can bring the value innovation. Make good use of IT & CRM systems for same.
• Find new channels of distribution e.g. Vending machines
In any case, it is important that Kodak makes sure that any action it takes
• Don’t destroy anything before creating anything new
• Create better future real options, have long-term competitive advantages.
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